Unsurprisingly, these were the first two categories I received emails about post-test:Īt first glance, this is a pretty overwhelming homepage for the prospect.Īnd in some ways, it actually might be overkill (after all, do people really need to know about his resort in Fiji before deciding to go to a seminar or sign up for coaching?). Here’s what that looks like: for the sake of the experiment, I gave myself a low score in both the ‘Health & Vitality’ as well as the ‘Leadership & Impact’ categories. Tony and his team can then deliver the most relatable, relevant, and interesting content to each segment. This quiz gives Tony and his team a way to segment their email list based on ratings quiz-takers give for different aspects of their lives.
#TONY ROBBINS PODCASTS FREE SERIES#
Interest: Tony gets people interested with a series of strategic, probing questionsĭesire: Tony gives people their own Gap score and the desire to improve it (who doesn’t want get to 100%, right?)Īction: Tony makes an offer to speak to one of his personal results specialists to strengthen their weakest areas This entire sequence is marketing at its finest using the age-old AIDA direct response marketing formula:Īttention: Tony grabs attention with his “Wheel of Life” quiz Instead of selling, you’re given the option to “SPEAK TO A PERSONAL RESULTS SPECIALIST” about the “problems” you’ve just discovered and agitated through the quiz. Tony likes it 95% organic… just like his eggs.īut what most people don’t realize is that organic and paid traffic is only 39% of Tony’s total traffic. Which might make you wonder if you’ll get anything useful from reading how he markets himself.Īfter all, most of Tony’s traffic comes from his personal brand.
Very few (if any) of us will ever hit the worldwide recognition, renown and success Tony has. He’s rubbed shoulders with and coached some impressive names – from former presidents like Bill Clinton, sports superstars like Andre Agassi, and billion dollar tech influencers like Salesforce CEO Marc Benioff.īut let’s be realistic.His loyal fans (happily) pay thousands just for the privilege of being in the same room as him for a few days.He’s sold 15 million copies of his books and 50 million copies of his audio programs worldwide.He is one of the most well-known "why guys" and life coaches in the world.